Vita Vibe: Immunity Boost Smoothie Launch
Project Brief:
This concept project was created for Vita Vibe, a fictional wellness smoothie brand focused on promoting vitality and balance through fresh, nutrient-packed ingredients. The goal was to develop a cohesive set of promotional graphics to announce the release of three new immunity-boosting smoothie flavors: Citrus Power, Berry Vitality, and Tropical Zen.
Design Approach:
The brand identity is built around energy, health, and an upbeat lifestyle. I used a vibrant tropical palette paired with clean typography to reflect that mood. The visual storytelling centers on real, fresh ingredients and an approachable, everyday wellness vibe. A patterned botanical background ties the layout together while reinforcing the natural theme.
Both graphics were designed to work across social media platforms, ideal for Instagram and Facebook announcements, or as part of a broader seasonal marketing campaign.
What I Focused On:
Showcasing flavor through bright, real-world imagery
Maintaining strong brand consistency with logo placement and typography
Creating visual hierarchy to guide the viewer’s eye
Capturing a sense of joy, wellness, and renewal