Rise & Grind — Spring Menu Social Campaign
Overview:
This mini campaign was created for Rise & Grind, a fictional neighborhood café known for great coffee, cozy vibes, and a little daily motivation. The goal was to design a small series of social posts to promote their Spring Menu Launch and connect with their audience in a warm, charming way.
About the Campaign:
Targeting creative, social-savvy coffee lovers in their 20s and 30s, the visuals were designed to feel fresh, inviting, and a little indulgent. I designed two launch graphics featuring seasonal treats—a citrusy lemonade with berry tarts, and a decadent slice of cake—to bring a little spring cheer to the feed.
Style & Vibe:
The color palette is soft and earthy (think sage green, peach, and dusty rose), paired with cozy textures and casual typography. I wanted everything to feel approachable, modern, and ready to pop on social. The graphic adds a handmade feel that ties back to the café’s love for craft and community.
My Role:
Concept, and graphic design